Pay for results, not impressions. You can reach the vast majority of internet users, with highly efficient targeting options.
PPC advertising is one of the best investments you can make
PPC ads are not only relatively cheaper than other marketing platforms, but are able to target people who might be the most interested in your products.
Also it's good to know that 97% of consumers go online to find local products and services, moreover, customers who see retargeted ads are 70% more likely to convert on your site.
Precision is the key
The customer acquisition process' main steps are always the same.
There are people, who hasn't been on our site yet, we reach them through ads, they are becoming engaged users, and in the end, the big question appears: to purchase, or not to purchase?
Most agencies' measure conversions based on transactions, which may seem logical, but there is much more that can be done.
We measure micro conversions, starting from the beginning of the ordering process.
These are steps towards a macro conversion, for example, a visitor may view a product of yours, they might add it to their cart, but somehow don't make it to checkout. These are very important to measure, because, - e.g. in a webshop - for the first time, only 3% of the visitors make a purchase. In the case of returning visitors, it's up to 9%. Keeping them in mind can really boost sales in the long term.
The bookshop, with trend-building ideas
We redesigned the budget, with the same CPA (cost per action), reached +93% non-brand sales revenue.
The premium quality pet shop
We kept conversion costs in target, with +50 - 70% sales revenue.
Online marketing services
- Google TagManager
- Google Analytics
- Google Search Console
- Google DataStudio
- Facebook Pixel
- Google Ads
- Facebook Ads
- Bing Ads
- LinkedIn Ads
- Twitter Ads